Don Jazzy record Label, Mavin Records, has received an undisclosed multi-million dollar investment from Kupanda Holdings. According to Mavin, the investment will be used to scale its operations under the Mavin Global brand in order to meet “rapidly growing international demand” for African music. This will include growing its roster and strengthening its services across A&R, touring, marketing, distribution, publishing and partnerships.
Music mogul and owner of Mavin Global, Michael Collins Ajereh, better known as Don Jazzy, said that “Our mission is to grow Mavin Global into the music powerhouse of Africa.”
“By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.” He adds.
Mavin records has mega stars like Tiwa Savage, Dr. Sid, D’Prince, Korede Bello and more under its label.
It is with great pleasure that all of us at Mavin announce our new partner — Kupanda Holdings. Mavin, since 2012, has been committed to continuously promoting structures, diverse genres, and collaborations across multiple sectors, thereby contributing our quota to Africa's GDP. pic.twitter.com/XM39LLP9Ka
— Tega | #SMD (@TEGAMAVIN) January 30, 2019
Tega Oghenejobo, Chief Operating Officer of Mavin, said: “With the resources and operational capacity Kupanda Holdings brings along with their investment, Mavin is now ready to grow our artist roster across the continent, and partner at a global scale. We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry.”
Bobby Pittman, a Managing Partner of Kupanda Holdings, said: “Between Don Jazzy’s legacy of defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate bringing African popular music to the world.
“We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.”
Founded in 2012 by Don Jazzy, Mavin Records came to life from the ashes of Mo’ Hits Records, a record label owned by the aforementioned producer and D’banj.
Kupanda Holdings is a joint venture between pan-Africa investment company Kupanda Capital and TPG Growth. If the name TPG rings a bell, that’s because the funding house is already a significant investor in the likes of Spotify, CAA, Uber, AirBnB and STX Entertainment.