In January, Olumide Olusanya announced that he is shutting down his online grocery startup Gloo.ng to start a new venture. Now, the new venture is ready. Now named Gloopro, the former grocery business has pivoted to e-procurement.
According to an announcement published in TechCrunch, Olusanya who is the founder of the startuom said that “Gloo.ng, is going to be rested and shut down completely. The corporate name will be PayMente Limited with the brand name Gloopro.”
The new business will focus on business to business (B2B) e-procurement.
Launched in June 2012, Gloo.ng was unarguably one of Nigeria’s pioneering online grocery startups. Regardless of its status, Olumide at the time said he believes there is no strong need for e-commerce in Sub-Saharan Africa.
With this new pivot, Gloopro is heavily focused on service businesses. The company has named Uber Nigeria, Cars45 and LaFarge as some of its current clients.
In the future, Gloopro is eyeing international expansions into countries like South Africa, Kenya, Morocco, Egypt and the Ivory Coast and a $4 million revenue projection by the end of the year.