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OneFi Expands Its Footprint With the Aquisition of Payment Startup Amplify

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Online lending startup OneFi has expanded its fintech footprint in Nigeria with the Amplify for an undisclosed amount.  OneFi will take over Amplify’s IP, team, and client network of over 1000 merchants to which Amplify provides payment processing services.

The purchase of Amplify caps off a busy period for OneFi. Over the last seven months, the Nigerian venture secured a $5 million lending facility from Lendable, announced a payment partnership with Visa, and became one of the first (known) African startups to receive a global credit rating. OneFi is also dropping the name of its signature product, Paylater, and will simply go by OneFi (for now).

Collectively, these moves represent a pivot for OneFi away from operating primarily as a digital lender, toward becoming an online consumer finance platform.

“We’re not a bank but we’re offering more banking services…Customers are now coming to us not just for loans but for cheaper funds transfer, more convenient bill payment, and to know their credit scores,” said OneFi CEO Chijioke Dozie.

OneFi will add payment options for clients on social media apps including WhatsApp this quarter—something in which Amplify already holds a specialization and client base. Through its Visa partnership, OneFi will also offer clients virtual Visa wallets on mobile phones and start providing QR code payment options at supermarkets, on public transit, and across other POS points in Nigeria.

Founded in 2016 by Segun Adeyemi and Maxwell Obi, Amplify secured its first seed investment the same year from Pan-African incubator MEST Africa. The startup went on to scale as a payments gateway company for merchants and has partnered with banks, who offer its white label mTransfers social payment product.

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Amplify has differentiated itself from Nigerian competitors Paystack and Flutterwave, by committing to payments on social media platforms, according to OneFi CEO Dozie. “We liked that and thought payments on social was something we wanted to offer to our customers,” he said.

With the acquisition, Amplify co-founder Maxwell Obi and the Amplify team will stay on under OneFi. Co-founder Segun Adeyemi won’t, however, and told TechCrunch he’s taking a break and will “likely start another company.”

OneFi is looking to expand in Africa’s fintech markets and is considering Senegal, Côte d’Ivoire, DRC, Ghana and Egypt and Europe for Diaspora markets, Dozie said

The startup is currently fundraising and looks to close a round by the second half of 2019. OnfeFi’s transparency with performance and financials through its credit rating is supporting that, according to Dozie.

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